Fair & Square
A fair-trade gin identity built around the principle of fairness at every stage of production.
A fair-trade gin identity built around the principle of fairness at every stage of production.
Client
Fair & Square
Year
2023
Info
Fair and Square is a fair-trade gin company built around the principle of fairness at every stage of production. The project explored how that same principle could be reinforced in the identity itself through a randomly generated design system. By removing control from the designer and introducing chance, the visuals reduce designer bias.
Fair and Square is a fair-trade gin company built around the principle of fairness at every stage of production. The project explored how that same principle could be reinforced in the identity itself through a randomly generated design system. By removing control from the designer and introducing chance, the visuals reduce designer bias.
