The Falklands
Reimagination of The Falkland Islands visual identity
Reimagination of The Falkland Islands visual identity
Client
The Falklands
Year
2024
Info
This project reimagined the branding of the Falkland Islands by shifting away from historic associations with conflict and instead focusing on what truly defines the place: its wildlife and natural environment. The identity was built around the ideas of connection, observation and conservation, presenting the islands as a destination where nature is not just seen but experienced. Rather than relying on tropes of territory or politics, the brand highlights the Falklands as a rare ecosystem that invites respect, curiosity and care.
This project reimagined the branding of the Falkland Islands by shifting away from historic associations with conflict and instead focusing on what truly defines the place: its wildlife and natural environment. The identity was built around the ideas of connection, observation and conservation, presenting the islands as a destination where nature is not just seen but experienced. Rather than relying on tropes of territory or politics, the brand highlights the Falklands as a rare ecosystem that invites respect, curiosity and care.
