Falklands

This project reimagined the branding of the Falkland Islands by shifting away from historic associations with conflict and instead focusing on what truly defines the place: its wildlife and natural environment. The identity was built around the ideas of connection, observation and conservation, presenting the islands as a destination where nature is not just seen but experienced. Rather than relying on tropes of territory or politics, the brand highlights the Falklands as a rare ecosystem that invites respect, curiosity and care.